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Meet Arthur Tong

Arthur Tong is the founder of Elevate Performance Coaching and an IRONMAN Certified Coach who believes coaching is about more than performance. It is about confidence, resilience, and becoming stronger in life through sport. Arthur does not simply write training plans. He guides everyday athletes toward meaningful and lasting transformation.

Grounded by Family Driven by Purpose
A devoted husband to Elaine and proud father to Haley and Logan Arthur leads with empathy and presence. Parenthood has shaped his coaching philosophy reminding him that success is not only measured in results but in balance commitment and showing up for what matters most.

From Athlete to Endurance Leader
From competitive swimmer to IRONMAN finisher Oceanman athlete and XTERRA racer Arthur has lived every stage of the endurance journey. As T100 Singapore Country Captain he represented the local community on the world stage hosting elite athletes while championing the everyday competitor.

Coaching with Empathy and Expertise
Arthur specialises in adult age group athletes with a strong focus on swim development and race conditioning. His approach is structured honest and educational helping athletes understand not just what to do but why. He builds confident durable athletes by first developing stronger individuals.

Championing Inclusion and Community
As Singapore’s first triathlon guide for an athlete with autism and former head coach at RunningHour Arthur has helped create pathways for athletes with special needs. Through Elevate he continues to lead inclusive programs charity initiatives and community events that use sport as a platform for dignity belonging and connection.

A Voice That Uplifts
An ambassador for adidasSG GarminSG OakleySEA Met Helmet The Bike Settlement Smile Asia and T100 Singapore Arthur uses his platform to educate inspire and give back. Featured across major media outlets he remains committed to making endurance sport more human accessible and meaningful.