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Meet Arthur Tong

Arthur Tong is the founder and Head Coach of Elevate Performance Coaching, an IRONMAN and World Triathlon Certified Coach, and one of Singapore’s leading voices in endurance sport and community coaching.

 

For Arthur, coaching has never been only about producing faster race times. It is about helping people build confidence, resilience, discipline, and a stronger sense of who they can become. He combines structured, data-driven training with genuine human connection, guiding everyday athletes toward progress that extends far beyond the finish line.

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Grounded by Family. Driven by Purpose.

A devoted husband to Elaine and proud father to Haley and Logan, Arthur understands that training must fit within the realities of work, family, and life.

 

Parenthood has deepened his belief that success is not defined by performance alone. It is also found in consistency, balance, commitment, and continuing to show up for what matters most. This perspective shapes the way he coaches, with empathy, honesty, and respect for every athlete’s individual journey.

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From Competitive Athlete to Endurance Leader

Arthur’s sporting journey began as a competitive swimmer and has since taken him across IRONMAN racing, long distance open water swimming, XTERRA, mountain biking, road racing, and multisport competition.

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Having experienced the demands, setbacks, breakthroughs, and uncertainty that come with endurance sport, he brings more than technical knowledge to his coaching. He understands the journey because he continues to live it.

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As Head Coach of adidas Runners Singapore and T100 Singapore Country Captain, Arthur has played a leading role in growing Singapore’s endurance community, connecting elite sport with the everyday athlete and creating opportunities for more people to train, race, and belong.

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Coaching with Clarity and Purpose

Arthur specialises in coaching adult age-group athletes, with particular expertise in swim development, endurance conditioning, race preparation, and long-term athlete progression.

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His coaching is structured, honest, and educational. Athletes are not simply told what to do. They are taught why they are doing it, how it supports their goals, and how to become more confident and independent in the process.

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Arthur believes the strongest performances are built by first developing stronger, more capable individuals.

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Championing Inclusion Through Sport

Arthur’s impact extends far beyond traditional performance coaching.

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As Singapore’s first triathlon guide for an athlete with autism and a former Head Coach at Runninghour, he has helped create meaningful pathways into sport for athletes with special needs.

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Through Elevate Performance Coaching, he continues to lead inclusive programmes, charity initiatives, training communities, and events that use sport as a platform for dignity, belonging, connection, and positive change.

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A Voice That Educates and Uplifts

Arthur works alongside leading brands and organisations including adidas Singapore, Garmin Singapore, Oakley Southeast Asia, MET Helmets, The Bike Settlement, Smile Asia, and T100 Triathlon.

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Through coaching, speaking, content, community leadership, and charitable initiatives, he uses his platform to make endurance sport more accessible, more inclusive, and more meaningful.

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His mission is simple: to help people discover what they are capable of and to build a community where nobody has to pursue that journey alone.

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